Group Mentorship — SHAPE Training

Your Certification Was the Starting Line. Not the Finish.

Most CPTs leave their certification course knowing how to pass a test — and almost nothing about how to actually coach a human being.

You can name the muscles. You can demo a squat. But the real questions don’t show up on the exam:

How do I write a 6-month program that actually progresses?
What do I do when my client’s knee hurts in week three?
How do I have the conversation when someone isn’t showing up to their own goals?
How do I run a business that doesn’t burn me out by year five?

The certification gave you vocabulary. It didn’t give you judgment. Judgment comes from mentorship — and mentorship is what 95% of new coaches never get.

Six Months. Twelve Coaches. One Framework That Actually Holds Together.

Building Blocks Mentorship is the system I’ve used to develop coaches at SHAPE Training for over a decade — now structured into a 6-month group cohort for coaches who want the depth of 1:1 mentorship at a price that doesn’t require a second job.

This isn’t a course. It’s not a content library. It’s a small room of serious coaches working through the same six months of structured curriculum, live calls, and real programming together — with me in the room.

This Is Built For You If…

You’re 0–5 years into your coaching career and you know you’re missing the layer between “certified” and “competent.”
You’re tired of programming by feel and copying templates from Instagram.
You want a framework you can teach, defend, and progress — not a workout generator.
You’ve thought about getting a mentor but couldn’t justify the $5K+ price tag of 1:1.
You’re willing to do six months of real work to compress what would otherwise take five years.

This Is NOT For You If…

You want a quick certification or a credential to hang on the wall.
You want done-for-you programs you don’t have to think about.
You’re not currently coaching clients (the cohort assumes you’re applying this in real time).

The 10 Pillars of Mentorship Curriculum

Six months of structured coach development built around the framework I’ve used to develop coaches at SHAPE Training for over a decade. Programming, assessment, client communication, business systems, scope — the things your CPT never taught you.

$2,997

Principled Programming — Full Course Access

The complete self-paced programming system bundled in. RREPS phase architecture, the 4 Pillars of Movement, SAID, FITTE, progressive overload, and how to actually write a 6-month program that holds together. Yours for life.

$497

Live Group Coaching Calls (12 sessions)

Twice-monthly group calls where we work through real programming, real client situations, and real business problems. Recorded if you can’t make it live. This is where the curriculum meets your actual coaching practice.

$1,800

The Coach’s Resource Vault

Every assessment template, intake form, session worksheet, programming spreadsheet, and client communication script I use at SHAPE Training. Plug-and-play, built from 15+ years in the field.

$397

Private Cohort Community (Circle)

A 12-person room of serious coaches building alongside you. Not a Facebook group with 4,000 lurkers — a small, accountable circle of peers committed to the same six months of work.

$297

RREPS Phase Programming Playbook

The 5-month mentee version of the programming framework I run my own clients through. Fully programmed sample sessions across all five phases, with the teaching arc layered in — Readiness through Skill & Force.

$497

Guest Expert Sessions

Sessions with coaches and operators from my network covering business, marketing, and specialized populations. Topics you can’t get from a textbook.

$500

Total Value $6,985

Tier 1 Cohort Member

$247 /month

6 months · $1,482 total

The 10 Pillars of Mentorship Curriculum
Principled Programming — full course, lifetime access
12 live group coaching calls (recorded)
The Coach’s Resource Vault
Private cohort community on Circle
RREPS Phase Programming Playbook
Guest expert sessions

APPLY FOR TIER 1

MOST ACCESS

Tier 2 Cohort + Coach Support

$347 /month

6 months · $2,082 total

Everything in Tier 1, plus:
Direct coach access Mon–Fri (DM/Voxer)
Two private 1:1 Zoom calls (45 min each)
Priority response on cohort questions

APPLY FOR TIER 2

Mindset

Who you are as a coach before anything else. Identity, values, and the internal work that determines how every other pillar performs.

Leadership

How to lead a client, a session, a team, or a room. Leadership isn’t a personality trait — it’s a learned skill, and it’s the difference between a trainer and a coach.

Communication

Cueing, feedback, hard conversations, and motivational interviewing. The skill that determines whether your clients hear you — and whether they come back.

Sales

Selling isn’t sleazy when you actually believe in what you do. Frameworks for consultations, objection handling, and closing without losing yourself.

Assessment

What to look at, what to test, and what to ignore. A repeatable assessment process that informs programming instead of generating paperwork.

Program Design

The heart of the curriculum. RREPS phase architecture, the 4 Pillars of Movement, SAID, FITTE, and how to actually write a program that holds together over six months.

Marketing

How to make people who don’t know you yet want to work with you. Content principles, audience-building, and authority without burning out.

Personal Fitness

You can’t lead clients somewhere you haven’t been. How to train yourself with the same intentionality you bring to your clients — without it consuming your life.

Business Planning

An introduction to thinking like an operator — pricing, services, systems, and the questions every coach has to answer to build something durable. A foundation, not a deep dive.

Personal Finance

The basics most coaches never learn — separating personal and business, paying yourself, understanding taxes as a 1099, and not blowing every good month.

Who’s Running the Room.

MS · CSCS · CSPS · CPT · PES · CES · FRC

I’m Sam Arnold — Training Development Director and co-owner of SHAPE Training in Pittsburgh. I’ve spent 15+ years coaching clients, building programs, training coaches, and teaching exercise science to college students and adults.

I built SHAPE University because too many trainers leave certification courses with a credential and no real mentor. The 10 Pillars of Mentorship is the system I use to develop every coach who walks through my door — and now it’s the structure of this cohort.

June 15, 2026. The full six months runs through December 15, 2026.

Twice-monthly group calls (12 total over six months). All calls are recorded.

All calls are recorded and posted to Circle within 24 hours. You can submit questions in advance.

The monthly billing is the payment plan — $247 or $347 charged monthly for six months.

You keep lifetime access to Principled Programming, the resource vault, and all recorded call content. Alumni get first access to future cohorts and any new SHAPE University offerings.

Yes. You can move from Tier 1 to Tier 2 at any point — prorated for remaining months.

First two weeks: full refund, no questions. After that, you’re committed for the full six months. This is intentional — the cohort works because everyone is in it together.

The Mentorship Most Coaches Wish They’d Had in Year One.